Holland America Line, the Seattle-based premium cruise line, and the Seattle Mariners announced a three-year partnership that, in addition to the corporate sponsorship, includes two community-based programs that will benefit breast cancer awareness and research and children at Seattle area hospitals.

The private suite level at Safeco Field will now be known as the “Holland America Line Suite Deck.”  There will also be an annual Mariners-themed cruise onboard Holland America Line beginning in 2012, and a naming sponsorship for the annual Fan Appreciation Night, which is scheduled for Saturday, September 17. Per Seattle Mariners policy, no terms of the agreement will be released.

“Holland America Line matches up with the Seattle Mariners on so many levels.  It is a Northwest-based company with a record for giving back to the community, environmental stewardship and excellence in customer service.  We are happy to welcome Holland America Line to the Mariners Safeco Field lineup,” said Bob Aylward, Mariners Executive Vice President Corporate Business for the Seattle Mariners.


“We are pleased to partner with the Seattle Mariners, one of the country’s preeminent sports franchises,” said Richard Meadows, CTC, Executive Vice President, Marketing, Sales and Guest Programs, of Holland America Line.  “For our company, this is an ideal way to support an organization that brings so much to Seattle and to further our own philanthropic efforts by working together to make a difference.”

On Deck for the Cure

The Mariners and Holland America Line will partner on Mother’s Day in the Major League Baseball Honorary Bat Girl program.  As proud supporters of Susan G. Komen for the Cure, Holland America Line and the Seattle Mariners will host 200 local breast cancer survivors and their families at Safeco Field on May 8, when the Mariners take on the Chicago White Sox. This annual program is part of MLB’s “Going to Bat Against Breast Cancer,” in conjunction with Susan G. Komen for the Cure and Louisville Slugger.

Holland America Line’s innovative “On Deck for the Cure” program – a non-competitive 5k fundraising walk held onboard over 500 cruises a year – has raised more than $2.5 million to fight breast cancer in less than five years.  Additionally, this summer Holland America Line will host the Komen Puget Sound Affiliate’s annual Survivor Celebration luncheon for 400 guests onboard one of their cruise ships for the fourth consecutive year.

Holland America Line Get Well Tours

Holland America Line will also be the presenting sponsor of the Seattle Mariners Get Well Tours, visits to area hospitals by Mariners players and the Mariner Moose at which children will receive photos and autographs and a Holland America Line-branded sports bag filled with Mariners and baseball-related items such as replica baseballs and a stuffed Moose doll.

Holland America Line Fan Appreciation Night

Holland America Line will be the presenting sponsor of the annual Fan Appreciation Night celebration at Safeco Field.  Scheduled for Saturday, September 17, Fan Appreciation Night is a celebration of the loyalty and support of Mariners fans with random drawings for prizes throughout the game.  As part of its sponsorship, Holland America Line will provide cruises to be given away on Fan Appreciation Night.


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