Bothell-based Vertafore, a provider of software and information to the insurance industry, today announced that Sharath Dorbala has joined the company in the role of senior vice president of product management.

In this role, technology-veteran Dorbala will leverage his more than a decade of enterprise technology product management experience to lead Vertafore’s product management efforts, refining the company’s strategy and expanding its breadth of offerings to the insurance ecosystem. Dorbala reports directly to Euan Menzies, president and chief executive officer at Vertafore.

“Customer feedback has always driven innovation at Vertafore,” said Menzies. “Through Sharath’s extensive experience and proven leadership skills, we will continue to drive our business priorities and realize a clear path to serving our customers and setting the pace in the insurance industry. We look forward to Sharath’s contributions not only to our senior leadership team, but to the company overall.”

After spending a number of years as an engineer and architect for multiple business-to-business technology companies, Dorbala transitioned into product management when he joined Oracle in 2004. Dorbala then spent nearly nine years at Amdocs, a global company with revenue of $3 billion in 2010, most recently as vice president of corporate strategy and development. In this role, he demonstrated his capacity to lead global product strategy and management teams for product portfolios with revenues in excess of several hundred million dollars, in addition to identifying strategic opportunities and improving Amdocs’ competitive position.

“My role at Vertafore allows me the opportunity to shape the next generation of products to serve the insurance industry,” said Dorbala. “Innovation is a top priority, and I look forward to contributing my knowledge of technology best practices and putting them in play at Vertafore.”

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