Automobility LA 2017The theme for this year’s Design & Develop Challenge, “Smarter L.A. 2060,” will focus on what life will be like in Los Angeles if it were to host the 2060 Summer Olympic and Paralympic Games. Leading automotive, transportation, mobility, technology, architecture and design companies are being asked to truly think about the future and develop a smart transportation/mobility plan that will showcase how 20 million citizens, volunteers, athletes, dignitatires and visitors will get around the city.

Hosted within the epicenter of automotive design and innovation, the Design & Developer Challenge is the world’s only annual competition for automakers’ advanced designers and developers. Over the past dozen years, a diverse mix of automotive, entertainment and consumer brands have participated, including BMW Group Designworks USA, Crayola, Fandango, Honda Advanced Design Studio, Lego and Mercedes-Benz Advanced Design Center.

Design and/or developer departments or solo designers are encouraged to express interest by completing the online form and submitting a 250-word abstract on by September 15.

Co-sponsored by Autodesk and Lacks Enterprises, the 2017 Design & Developer Challenge presented by Microsoft will take place in the Technology Pavilion, located in front of the Los Angeles Convention Center, on Wednesday, November 29. To learn more about Design & Developer Challenge or learn more about AutoMobility LA, visit

By Zen Chi

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