SEATTLE – Hello Kitty, the beloved pop icon created to inspire happiness around the world, is hitting the road with her first-ever live North American tour: Hello Kitty’s Supercute Friendship Festival! Join the fun, friendship and festivities as Hello Kitty’s Supercute Friendship Festival makes a super special stop to the ShoWare Center, the only stop in the Seattle area, from Friday, July 24, through Sunday, July 26. Tickets for all four performances are on sale now.

Hello Kitty and her supercute friends My Melody, Badtz-Maru, Keroppi, Chococat, Dear Daniel, and Purin will appear in this unique celebration of fun, friendship and Sanrio surprises! Each event will feature Hello Kitty and her friends in multi-stage live performances and DJ-driven dance sequences as well as interactive exhibits, animation, art, fashion, photo opportunities, event-exclusive collectibles and much more, all in an immersive festival environment!
Sanrio, the global lifestyle brand best known for Hello Kitty, and international tour producer VEE Corporation, have partnered together to design, create and produce this inaugural tour event. Going beyond a traditional live stage show, the event will offer a unique multi-component festival atmosphere for Sanrio fans of all ages.
What:      Hello Kitty’s Supercute Friendship Festival
When:     Friday               July 24                 7 p.m.
               Saturday           July 25                 2 p.m. & 7:30 p.m.
               Sunday             July 26                 12 p.m.
Where:    ShoWare Center
               625 W James Street
               Kent, WA 98032
Tickets:   Adults $30, Youth $20. A very limited number of the $100 Red Bow Packages and $200 Platinum Bow Packages* are also available. A facility fee of $2 will be added to all ticket prices. Additional fees and special offers may apply.
               *For package details visit:

For more information, call 253-856-6999. To charge tickets by phone, please call the ShoWare Center Box Office at 866-973-9613. Tickets may also be purchased online at For information online, please visit Become a fan of the Hello Kitty Supercute Friendship Festival on Facebook
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who recently celebrated her 40th Anniversary.  Home to many endearing characters including Chococat My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the ‘small gift, big smile’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

Headquartered in Minneapolis, Minnesota, VEE Corporation is one of the most experienced and respected names in family-friendly entertainment. VEE Corporation has delighted millions of children around the world with live touring stage shows since Sesame Street Live’s debut performance in 1980. VEE also provides entertainment, promotion and event marketing services for the world’s most respected brands and agencies. Clients and partners in the corporate, sports, museum and event marketing sector come to VEE for imaginative solutions to capture the undivided attention of their customers and audiences through custom designed/built interactive environments. For more information, please visit

By Zen Chi

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